Live Q&A: How SMEs can make their websites stand out
If I am considering using the service of a business – in any industry – the first thing I do is Google them. Whether I’m searching for a good plumber, a cafe that’s been recommended or a nearby shop which stocks 1960s pop on vinyl, a company’s online presence is crucial to my perception.
Granted, this may not be the case for all consumers, but SMEs have little to lose by making the best out of the resources they have in order to ensure their website stands out and draws in new business.
There are some great benefits to having an online presence, but getting your website just right can be tough. From setting a budget and finding the right developers, to making sure the design represents your brand and the site shows up at the top of a search engine search, SMEs might find the prospect overwhelming.
Our experts are here to help. We’ll be offering personalised tips and insight to startups and first-time website designers, and also to SMEs who don’t feel like they are making the most of their online presence. So, whether you want to revamp your site, you are hoping to attract more online business or you have a technical query, you can post your questions in the comments section below now and join us live on Thursday 7 February between 1pm and 3pm.
Here’s this week’s panel:
Mark Asquith is the marketing director of creative marketing agency DMSQD
Mark is a marketing strategist with more than 12 years’ digital experience. With a background in web development, Mark now helps SMEs grow by incorporating digital marketing techniques into their broader marketing strategy.
Bryony Thomas is an online marketing strategist
Bryony has more than 10 years’ experience in the field of web marketing and is the author of Watertight Marketing, an entrepreneur’s guide to putting a marketing operation in place.
Carla Gadyt is a consultant at SocialB
Carla has more than ten years’ marketing experience and specialises in helping SMEs in SEO, social media and paid online advertising.
Matthew Davidson is the founder of Startup Marketing
Matthew has more than 10 years’ experience in online marketing, helping small businesses in the areas of search engine optimisation (SEO), pay-per-click advertising (PPC), affiliate marketing, content and data analysis.
Sonja Jefferson is the founder of Valuable Content, an agency which helps SMEs include the best content in their websites.
Sonja is also the author of the Valuable Content Marketing book, which aims to help small businesses to create high quality web content that makes them stand out from the crowd.
Alex Capone is the owner of the web agency Fivesite
Alex has more than 30 years’ experience in the business software industry. He currently runs a web agency which offers a range of services to help businesses improve their business sites.
Gavin Cockerill is the managing director of Flyerzone
Gavin also heads up Templatecloud and has recently launched a WordPress theme for small businesses and startups to assist them with professional website designs.
Rebecca Swift is the creative planning manager for iStockphoto
Rebecca leads the creative team, recruits new photographers, looks at and assess trends, and offers visual consultancy to brands around how they can develop their visual language and select the best images to improve their websites.
Daniel Wilson is the founder and managing director of web analytics agency Stubble & Glasses
Daniel has worked in online analytics for eight years, with extensive experience in data strategy, optimisation, dashboard design and user analysis.
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