Marketing Ideas for Beauty Salons
I don’t agree with the above quote – well, I don’t completely disagree either. You see, in order to be beautiful, all a woman has to do is to be born the way she is! The innate compassion, empathy, willingness to go that extra mile to make someone smiles, sacrificing her own pleasures to make others happy – all these qualities are what makes a woman special and beautiful and not just the way her body and visage are sculpted. However, though we may be praised for our qualities and disposition many times over by people we come across in our daily lives, we women are never truly comfortable in our own skin. When it comes to looks and physical fitness, we seldom trust others’ opinion about us and make every effort to qualify as beautiful in our own eyes. You see, while most of us don’t realize this, the fact is that every time you check yourself out in the mirror, it’s not a question of “will he like the way I look today?“ that occupies your mind. Rather, it’s more about whether YOU like the way you look that counts – and rightly so!
Therefore, when it’s all about satisfying yourself about your own looks, you can trust none but the best beauty salon that will offer you just the right services to tweak your looks and groom you after your liking! Nowadays, you can find more than one beauty salon at every single urban locality, be it a residential area or the commercial heart of the city. The posher the location, the more of these beauty service stations you have! That makes things a bit tricky with all that neighborhood competition when you want to put up your own beauty salon. Here are some marketing ideas for beauty salons that you can bank upon to make your own salon stand out of the crowd.
Beauty Salon Marketing Tips
While proper and extensive promotion is the best way to get noticed, especially when entering a domain that is as competitive as the beauty business, budget may sometimes become a restraint. If budget were not a restraint, then everyone would go ahead and use every promotional media and advertising strategy to market one’s business! Imagine what a mess that would be – skyline dotted by endless hoardings, inbox flooded with e-flyers, mailboxes crammed with pamphlets, advertisements eating up the bulk of prime time on television (making you feel like watching that sitcom in between ads and not the other way round!)! Anyway, before we drift any further, here are some points on how to market your beauty salon most optimally to ensure that your target audience doesn’t miss a single promotional effort put up by you!
Let Them Know
Never underestimate the power of effective advertisement! Advertising ideas for beauty salons could include posting attractive advertisements in local newspapers, popular magazines, lifestyle news supplements, etc. You should also use Internet and social networking websites to extensively advertise your beauty salon. If you’re starting a beauty salon in a neighborhood, you can hand over flyers or pamphlets to people informing and inviting them to the inauguration. Offering special discounts on inaugural events is a good way to catch the eyes of prospective customers. If your budget allows, you can also get the local cable network to advertise your salon on TV during prime time.
Strike While the Iron’s Hot
Take advantage of every opportunity to promote your beauty salon and its services. Be it local or community events or festive occasions, make your salon’s presence felt by being seen at such events. Set up stalls at event venues and offer discounts and special offers. You can also hold contests and quizzes and gift a free service package to the winner(s). Likewise, you may also hold small sessions giving tips on grooming and beautification to the crowd in community events.
Collaborate with other non-competing businesses to swap promotional materials for publicity. For instance, you can get into an agreement with the local departmental store and each can agree to display the other’s publicity material in their business space if the other does the same in return. Also, you can get together with some complementary businesses such as a cosmetics retailer or a beauty products franchisee and design cross publicity campaigns with them!
Be the Best in Your Field
Use quality products, offer high quality service and be flexible to customization of services based upon individual customer needs. Word-of-mouth publicity is a powerful tool and a satisfied customer is the best advertisement media. Make one customer happy and he/she will return the next time with four others in tow! The best part about this form of marketing is, it’s absolutely free!
Know Your Competition Well
Keep a close tab on the marketing techniques of your competitors and analyze their efficacy. If they seem to be working on the local target audience, you might as well borrow some elements of the tried-and-tested and include it in your comprehensive marketing strategy. This way, the prospects will view your business as something they are familiar with, albeit with an individual streak!
In order to be able to make the right decision regarding your marketing strategy, it would be a good idea to conduct a SWOT (strength, weakness, opportunity, threat) analysis keeping all elements of your business environment as the background. These marketing ideas for beauty salons are just the rough outlines based upon which you should formulate your own, individual marketing strategy. A well thought out combination of these ideas is sure to work wonders for your business and, provided you provide state-of-the-art beauty services, there’s no way you’re marketing campaign can fall flat! So, when can I get an appointment for a facial treatment?