There’s a lot of competition in the eCommerce world, so it isn’t surprising that you’re on the hunt for ways to increase your sales. This stands whether you are solely online or you have a website that supports your brick and mortar store. These days, you have to fight tooth and nail for every sale, but there are a few simple ways that can help you increase your sales online. Let’s take a look
If you have a customer standing in front of you, you can offer relevant add-ons to increase the total basket value. You don’t have that same luxury when you operate an online store. However, you can still recommend relevant products. You’ve probably noticed that most big retailers do this. Once you scroll down the page, you see suggestions based on what you’re looking at. You need to replicate this in your own online store. Someone buying a pair of shoes may want a belt that matches, so have those options pop up. Or, someone buying a tie may need a shirt. Buying a candle holder? What about the candles? Or vice versa.
An up-sell is where your customer is viewing one product, but you provide them with a series of suggestions instead. These suggestions are more expensive than the item that they are looking at. However, they are incredibly similar, just the next step up. Or, you can offer additional products that go with the item. Looking at a camera? What about the upgrades? Don’t forget the accessories.
You don’t always have to offer an up-sell, you may choose to opt for a cross-sell instead. A cross-sell could be a shoe store that suggests laces, socks, and other items of the same brand.
Not everyone is a serious fashionista, so give your customers a helping hand by creating a page for your best-sellers. This is something that people might hop into when they’re purchasing gifts or just looking for inspiration. Knowing your best-sellers is important for you, too. It provides you with a bit of understanding about who your customers are and what they’re into. This can help you craft your future lines and buys.
If your brand isn’t established, people may be wary of ordering with you. People are more careful with their online shopping habits now, with an increase in awareness regarding cybersecurity. So, you want to highlight guarantees. Let people know your refund policy, highlight that you offer secure payment options, and use badges that are specific to your industry. There are plenty of sites out there that are set up just to scam people out of their money. These types of sites don’t go to the trouble of providing information. That means it’s incredibly important that you do, you may be surprised at what a difference that alone can make to your sales.
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