Tips to Convert Videos to the Right Format

Converting videos into different formats can be useful for a number of reasons. However if you aren’t familiar with video formats in general it can be tricky figuring out which is the ‘right’ format to use.

If you’re facing that problem, there are a few tips in particular that will help you select the best format for your video:

  • Figure out the compatibility

As you’re probably aware, different devices and platforms support different video formats – and that makes compatibility one of the most important factors to consider. The format you select needs to be compatible with the device or platform you want to view the video on, otherwise converting it will be pointless.

In case if you want your video to be viewed on various devices and platforms, you should use a format that is widely supported. Nowadays the best option for that tends to be MP4 with H.264.

  • Use the codec with the best compression available

Depending on the compatibility of various formats, you can then select the codec with the best compression available. Newer codecs generally have better compression than older ones, so it shouldn’t be difficult finding the right option.

One of the more popular options nowadays is the H.265 codec that can compress H.264 videos to up to 50% of their size without affecting its quality. It isn’t as widely supported as H.264 however.

  • Decide if you need other features

The container is the part of your video format that affects the extension, but more importantly it will also determine the additional features that the video can support. For example, some containers support subtitles and captions, 3D video and codecs, chapters, menus, and so on.

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If you need any other features to be a part of your video, you should take it into consideration and find a container that supports it. The container needs to still be compatible with the device or platform you’re using to view the video however – and it needs to support the codec you select as well.

Generally these are the three factors that you should weigh taking a decision on a video format. Some of the more popular options nowadays include MP4 with H.264 for distribution, or MKV with H.265 for compression.

After you’ve decided on the format that you want to use, you’ll need software to convert your video. While there are many options available, you should check to make sure the format that you want to use is supported. For example, you could try Movavi Video Converter for Mac, as it supports almost all video formats that you may need.

At the end of the day being able to convert your videos can help you ensure they are compatible, reduce their file sizes, and optimize them for certain devices or platforms. Now that you know how to choose the right format you shouldn’t have any issues if and when you need to switch the format of any of your videos.


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