Tips to Convert Videos to the Right Format

Converting videos into different formats can be useful for several reasons. However, if you aren’t familiar with video formats in general, it can be tricky figuring out which is the ‘right’ format to use. If you’re facing that problem, there are a few tips in particular that will help you select the best format for your video:

As you’re probably aware, different devices and platforms support different video formats – and that makes compatibility one of the most important factors to consider. The format you select needs to be compatible with the device or platform you want to view the video on; otherwise, converting it will be pointless. If you want your video to be viewed on various devices and platforms, you should use a widely supported format. Nowadays, the best option for that tends to be MP4 with H.264.

  • Use the codec with the best compression available

Depending on the compatibility of various formats, you can select the codec with the best compression available. Newer codecs generally have better compression than older ones, so it shouldn’t be difficult finding the right option. One of the more popular options nowadays is the H.265 codec that can compress H.264 videos to up to 50% of their size without affecting its quality. It isn’t as widely supported as H.264, however.


  • Decide if you need other features.

The container is the part of your video format that affects the extension, but more importantly, it will also determine the additional features that the video can support. For example, some containers support subtitles and captions, 3D video and codecs, chapters, menus, and so on. If you need any other features to be a part of your video, you should consider them and find a container that supports them. The container needs to be still compatible with the device or platform you’re using to view the video, however – and it needs to support the codec you select as well.

Generally, these are the three factors that you should weigh deciding on a video format. Nowadays, some of the more popular options include MP4 with H.264 for distribution or MKV with H.265 for compression. After you’ve decided on the format you want to use; you’ll need software to convert your video. While there are many options available, you should check to ensure the format you want to use is supported. For example, you could try Movavi Video Converter for Mac, as it supports almost all video formats that you may need. At the end of the day, converting your videos can help you ensure they are compatible, reduce their file sizes, and optimize them for certain devices or platforms. Now that you know how to choose the right format, you shouldn’t have any issues if and when you need to switch your videos’ format.


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