For startups and small businesses, gaining traction on social media may appear fraught with difficulties. We held a live Q&A on the topic, with advice from a panel of experts. From gaining followers to picking the best channel for you, here’s what they suggested: Gaining followers “When your followers engage with you,
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Do new marketing channels baffle you? Or are you overwhelmed by the ways to develop your brand? From cutting edge content marketing to traditional tv ads and flyers, the most effective method can depend on your budget, your industry and your customers. If you have a successful business website you’ve already
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Web developers are in demand, reported Anna Barnard of e-skills in a live Q&A, with SQL, C, C#, NET, ASP, Java, HTML, Javascript and Oracle the most requested skills. As smartphones and tablets become more commonplace, cloud and mobile computing are increasingly significant, according to Adam White. "Developers need to be
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Do you find it difficult to switch off from business over Christmas? We asked our Small Business Network members to recommend the best podcasts or books for entrepreneurs. Take a look at our top 10 for something to dip into over the festive break: 1. The Bottom Line with Evan Davis,
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If I am considering using the service of a business - in any industry - the first thing I do is Google them. Whether I'm searching for a good plumber, a cafe that's been recommended or a nearby shop which stocks 1960s pop on vinyl, a company's online presence is
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Like many entrepreneurs, Simon and Michelle Chapple, who set up search marketing company Total SEO in 2005, were mostly interested in gaining new clients. The company provides search engine optimisation (SEO) services to businesses, helping them climb up the Google rankings. Its model offers a free evaluation to begin with
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Many traditional roles that were historically done in-house are now being outsourced, and that can include anything from being a PA to project managing. It's a great way for businesses to keep costs down during the current economic climate and it also helps those who have been made redundant flourish
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With so many amazing arts, heritage and creative blogs out there already, how do you make yours stand out? How do you get people returning for more, and how do you increase visitor numbers and build a loyal following? There are plenty of tips and tricks to get your own creative
Read More1. Exact phrase Exact search The simplest and most effective way to search for something specific is to use quote marks around a phrase or name to search for those exact words in that exact order. For instance, searching for Joe Bloggs will show results with both Joe and Bloggs but not necessarily
Read MoreIf it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it's an interesting question to ponder. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone
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