Minneapolis blogger used her social-media clout

Melissa Coleman already had her palms full together with her famous blog, The Faux Martha. At the same time, she relocated from Connecticut to Minnesota along with her husband, Kevin, and their daughter, Hallie. Building a custom 1,800-square-foot house wasn’t her intention; however, whilst an email mishap discovered that the circle of relatives’ dealer, Mike Smith, had plenty on the market within the Seward community, the wheels began turning. “I turned into geared up to do this sight unseen. My husband changed into not. He’s the logical one,” Coleman stated. “It took convincing for him.”

The lot changed into a teardown of a house that once had been a hub of shady interest. However, the area became a quick commute to Kevin’s new task at Children’s Hospital of St. Paul and within strolling distance to a food co-op, which Coleman liked. Smith, co-proprietor of Forage Modern Workshop and Hi-Lo Diner, additionally co-owns Brownsmith Restoration and was willing to make the Colemans’ project the employer’s first home build. In April 2014, a six-month design process started. It was the couple’s first domestic, and they weren’t certain what they wanted. Smith guided them through the method, with Kevin weighing in on the layout and Coleman on the layout.

The domestic, now recognized by Coleman’s lovers as “the Faux House,” came to fruition in 2015. Because the intention changed into to build a fine shape while staying inside the budget, the completed 3-bedroom home featured masses of home windows, easy strains, flat white paint, and hardwood flooring throughout – however it becomes a clean slate essentially. Coleman has spent the past 2½ years including person and luxury because the family’s bank account allowed.


“Minimal design — no longer necessarily present-day — with cozy accents,” is how Coleman, 32, defined her all the time domestic, while Hallie, age 4, buzzed-about energetically in a blue sparkly princess get dressed. Coleman used her tremendous fan base and social media clout (110,000 Instagram fans) to pitch partnerships to domestic goods manufacturers like Rejuvenation and Wayfair. Those partnerships helped grant the house, from the master tub conceitedness to the vintage artwork at the partitions and mild furniture. In return for the goods, Coleman blogged approximately or Instagrammed them.

Now her blog is run from her essential-level office, a room with side-through-side Ikea desks, leather-based schoolhouse chairs, and an Army green wall, all enclosed using glass doorways, which allows herbal mild in and lets in smooth get admission to to the kitchen — aka her other workplace. The kitchen is suited for a queen. Countertops are black opalescent granite, whilst the pine island boasts a marble pinnacle. The custom cabinets have finger notches rather than handles. Coleman says the Italian-made 36-inch Verona range was a finances preference at $three 000. It’s the own family’s workhorse, as they determined against having a microwave. (After surviving a yr in a performance apartment without one, it simply didn’t feel critical.)

However, a structure that serves as a pantry on the kitchen facet acts as a shiplap divider wall at the dining-room aspect is the envy of prepared chefs everywhere. It changed into also a characteristic that Smith — who dislikes open standards — needed to recommend for. “The experience in a dining room that is visible from the kitchen is a dwindled revel in if you could see all your pots and pans and spaghetti splatter,” he stated. “I kept coming again and pronouncing, ‘No, you do need it. You don’t recognize you want it.’ ”

Coleman maintains her meals-styling tools within the dining room in an Ikea “fauxdenza,” a chunk upgraded with semi-handmade doors and topped with a chunk of remnant marble purchased off Craigslist. A chalkboard hangs at the wall, and steel patio chairs surround the desk. A potted mess around-leaf fig provides a touch of nature. Using Coleman titled “Two Weeks Without Internet,” a farmhouse painting contributes a pop of color, and Hygge & West wallpaper provides diffused flair.

In the dwelling room, stacks of real firewood evoke warmth, though the house’s hearth is gas. A grey tufted Atwood sofa and a camel leather couch (another Craigslist find) offer the seat. The mudroom in the again of the house isn’t pretty massive enough, as evidenced by the aid of the variety of footwear and boots spilling from underneath a floating bench. The too-tiny mudroom is the best area in which Coleman admits a design flub.

Design fixes

Coleman believes “a design solution can solve each problem,” and the mudroom wall is one instance of this. Previously white, the wall was riddled with scuffs, so Coleman hung removable wallpaper tiles in a pewter-hued pattern. In the adjoining half of-bath, she solved the trouble of low mild with black paint, which complements the darkness of the distance instead of preventing it. Coleman also imbued that the toilet’s plain reflects with rustic attraction by framing it with Stikwood.

An open stairway with an iron railing leads to the second floor, which homes three bedrooms, a complete restroom for Hallie, a 3/four grasp lavatory, and a laundry room. Most terrific about the bedrooms are the huge stroll-in closets, wide enough to house dressers. “We live in pretty smooth, tidy rooms,” Coleman said. “Our closets are our areas to have a contained mess.” The main bedroom features a walnut platform bed draped in grey, and white linens flanked using white nightstands. A ground-duration replicate leans in opposition to the wall, and an Ikea chair holds a cheaper throw pillow and a fake Faribault blanket. The main bedroom overlooks the outside patio and pizza oven.

The grasp bath has a vintage and masculine vibe and is cut up into two sections with the aid of a shiplap divider wall. “It helps convey consistency in layout,” Coleman said of the repetition of materials. “People think, much like recipes, that they need to reimagine the entirety. If you want it to be cohesive, that’s sincerely counterproductive.” On one side of the wall is a double walnut vanity with a marble countertop and French vintage crystal pulls under a pair of black metallic-framed mirrors. On the other wall, aspect is any other piece of Coleman’s unique artwork (a bobby pin and a comb illustration) in conjunction with an open subway tile shower. Brush gold fixtures are used during.

Hallie’s bedroom is adorned with a handmade wired word wall hanging that spells out P-L-A-Y, in addition to a tepee analyzing corner. Hallie’s bathroom is in which Coleman exhibits more of her layout cheats. The robin’s egg blue vanity is custom made via Berhausen Designs; however, Coleman crowned it with an Ikea sink. “I usually pair a low with an excessive, and it nearly continually elevates the low to in which it’s unnoticeable,” she said.


Writer. Pop culture buff. Certified alcohol trailblazer. Tv nerd. Music fanatic. Professional problem solver. Explorer. Uniquely-equipped for working on Easter candy in Las Vegas, NV. Uniquely-equipped for analyzing toy monkeys for the government. Spent a year testing the market for action figures in Minneapolis, MN. Spent high school summers donating walnuts in Phoenix, AZ. Earned praised for my work researching human brains in Orlando, FL. Spent college summers writing about pubic lice in Washington, DC.