Group General Manager at Liberty Automobiles

1. Can you tell us about yourself and how you came to be a part of the automotive enterprise? After income, I started my automobile journey, particularly automobile servicing, and became acquainted with the demanding situations facing car groups. I moved on to turn out to be the Group General Manager of Liberty, taking up the duty of securing boom, income, and marketplace share throughout the institution’s 3 car manufacturers: Cadillac, Chevrolet, Opel, and Kawasaki. As a huge fan of these prestigious manufacturers, I jumped at the opportunity to paintings closer to raising their profile across the UAE. Sharing its ardor for automotive engineering, my selection to sign up for Liberty Automobiles changed into spawned using my fascination with its aggressive and numerous portfolio of brands and merchandise.

2. As the Group General Manager of Liberty Automobiles, you take care of Cadillac, Chevrolet, and Opel in addition to Kawasaki. What is the positioning of each of these brands, and how successful are they inside the UAE marketplace? Every brand in our portfolio is specific. Starting with the Chevrolet brand being available to a massive target audience within the UAE, both Emiratis and Expats for its dependability, competitive imparting, and variety of models, to the more area of interest European minded drivers opt for the particular characteristics of the Opel emblem. On the opposite hand, Our Cadillac line-up offers a super top-rate experience. Finally, our Kawasaki range takes mobility to a whole unique terrain and grants one-of-a-kind reports.

Chevrolet is a long-status success tale inside the UAE, and with its new line-up of SUVs, the story keeps. In addition, we’re already ahead in the Electrification race with the release of the Chevrolet Bolt EV. Liberty Automobiles had the satisfaction of turning in the primary unit to a retail patron inside the Middle East. Opel has a gap target market with specific necessities that might be basically formed an engine related. As for Cadillac, our iconic Escalade speaks for itself with its solid desirability and stature in the SUV section.

The Escalade became joined by way of some other winner, our flagship sedan, the CT6 that, in many methods, be it design, innovation, or technology, represents the destiny of Cadillac models. Kawasaki did not supply on its promise of bringing to us the fastest Motorcycle and Jet Ski. Very few people understand that the term Jet Ski, widely used to explain watercraft, is certainly advanced via Kawasaki. Additionally, the Kawasaki Ninja enjoys a management position inside the tremendous recreation and recreation motorcycles.


3. You spearheaded Liberty’s boom to become the top supplier for Cadillac inside the Middle East. What are the key elements that made you a hit? The spectrum of offerings offered through Liberty is geared toward offering an outstanding automobile-buying and possession reports throughout a wide variety of products and services, which encompass the brand new-car-buying enjoy, slicing-edge provider centers, well-stocked components income centers, a reputed and dependable pre-owned vehicle dealership, and 24/7 Roadside Assistance that is just a telephone call away.

Liberty Automobiles’ interactive mobile app lets in clients to ebook service, in addition to check drives, even as also recording their provider records. Customers also can use the app to browse the Group’s lineup and offers. Liberty offers a definitely distinctive, dynamic, and amicable experience anywhere you are in the UAE. Our maximum current accolade won the primary and 0.33 vicinity of the 2017 Best Cadillac Service Centre Awards for our aftersales services in Dubai and Abu Dhabi, respectively. The opposition within the automotive industry is very aggressive in phrases of gives and advertising investment. However, we’ve always trusted our deep-rooted pillar — consumer pleasure. This distinguishes us within the market and is a part of our ongoing ‘Liberty Difference’ method.

4. The Chevrolet Volt is one of the first electric cars to be released within the UAE? What are the comments from customers here for this model? The UAE authorities have performed a prime role within the smooth rollout of electric vehicles. The place is steadily accepting the alternative of transferring from fossil-gasoline powered automobiles to electric powered automobiles. Liberty Automobiles bought the primary Chevrolet Bold EV in July 2018. The Chevrolet Bolt EV is the brand’s first electric vehicle within the area and the primary electric-powered automobile ever to mix clean era with a tension-loose variety of over 500km on an unmarried fee.

In line with the unheard-of call for seeing its local screen at the 2017 Dubai International Motor Show late last yr, the extraordinarily expected Chevrolet Bolt EV has received a relatively high-quality reaction. The Chevrolet Bolt EV has numerous wins in its section, together with the biggest potential battery with 60KWh, which offers it quite a number over 500km as consistent with NEDC. It is also a spacious vehicle that seats 5 adults and functions as a spacious trunk area, making it relatively flexible and convenient. With these attributes, the Chevrolet Bolt EV is an automobile that takes place to be electrically powered.

5. The authorities right here are providing numerous incentives like free parking, loose recharging, free registration, and unfastened Salik for folks who transfer from traditional cars to electric fashions. Do you watch these incentives are ok or do you sense that clients need more consciousness and encouragement? Thanks to the incentives released using the UAE and Dubai Government departments, the journey closer to transitioning to zero-carbon electric vehicles is gaining extra interest. In addition to the advantages, the authorities and automobile corporations inside the region are educating people approximately each and all and sundry’s responsibility in the direction of the environment and the need to be residing in an eco-friendly society.

Given the high price and coffee marketplace supply, for the time being, schooling approximately information the fee effectiveness of the car is still wished. A range of agencies is coming together and presenting incentives to assist electric vehicles. For example, DEWA has set the tariff for charging an e-vehicle at Green Chargers at 29 fils in line with kilowatt, RTA is supplying that electrically powered car users will get hold of 70 free parking areas in forty paid parking zones throughout Dubai and free automobile charging till the stop of 2019, Global EVRT established over 20 charging stations in Abu Dhabi, Ras Al Khaimah, Fujairah, Dubai and Oman and so forth.


Writer. Pop culture buff. Certified alcohol trailblazer. Tv nerd. Music fanatic. Professional problem solver. Explorer. Uniquely-equipped for working on Easter candy in Las Vegas, NV. Uniquely-equipped for analyzing toy monkeys for the government. Spent a year testing the market for action figures in Minneapolis, MN. Spent high school summers donating walnuts in Phoenix, AZ. Earned praised for my work researching human brains in Orlando, FL. Spent college summers writing about pubic lice in Washington, DC.